Call Tracking allows you to track calls from your website and understand exactly what advertising activity brought them whether it was from a different website, Google or your paid search effort.
So no longer will you need to guess how your caller has found you.
Telephone monitoring is a vital tool for any business that spends money on advertising across multiple channels. Clients with AdWords possess an intrinsic need to track the calls that relate to their keywords, to be able to comprehend which keywords provide call conversions. call tracking company With no visibility of telephone conversions, it is simply not feasible to figure out if your investment from the keywords on your portfolio is delivering value or not. Is just tracking AdWords telephone conversions enough?
Most clients are looking to track not just PPC, but also SEO, Display, Affiliates, Social Media as well as Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the energy of a 3rd generation call tracking system like Call Conversions Tracking comes from, since it lets you realize your ROI for every one of these very important channels not only Google PPC. This is essential actionable data allowing you to optimise the efficacy of all your marketing and advertising channels, crucial to the success of any business enterprise.